Nettwerk and Palm Canada team up for mobile music downloads

Nettwerk Records and mobile computing leader Palm Canada today announced a digital music alliance that will allow select Palm customers to download free digital music, screen images and videos by more than ten Nettwerk artists, including Sarah McLachlan, Barenaked Ladies, Swollen Members, and The Be Good Tanyas.

The exclusive Nettwerk-to-Palm channel achieves a dual goal: to create a dynamic content offering for Palm customers, and to establish a digital footprint for Nettwerk artists among Palm Treo 650 smartphone and Palm LifeDrive mobile manager users - a demographic typically defined as over 25 years old, frequent Internet users, and optimistic about new technology and entertainment vehicles - characteristics consistent with the leading music consumers in Canada.

"Nettwerk is excited to gain exposure for our artists among Palm users, a loyal group that is highly invested in music and open to new channels of entertainment," said Terry McBride, president and chief executive officer, Nettwerk Canada. "As a Treo 650 user, I know how seamlessly the device can manage communications and multimedia capabilities, and I'm excited to infuse Nettwerk artists into that mix."

Starting today, Canadian owners of the Treo 650 smartphone on the Bell network and the LifeDrive mobile manager can download digital music, screen images and videos (videos are LifeDrive only) by Nettwerk artists - including Sarah McLachlan, The Vanity Project, and Mediaeval Baebes - by visiting www.nettwerk.com/palm.

"As converged devices continue to prove more popular than ever, access to digital music and entertainment is rapidly becoming a defining value-add for mobile customers," said Michael Moskowitz, general manager, Americas International, Palm, Inc. "With their unique fusion of business productivity tools and entertainment applications, Palm products are exceptionally equipped to deliver multimedia experiences that are second to none in the mobile market."